Social Media as Persuasive Medium of Marketing

Question: Explain Social media as persuasive medium of marketing. Answer: Introduction Social media has been a major platform for advertisement and brand promotion for companies in todays market (Heymann-Reder, 2012). The reason social media has been used as a traditional media for advertisement and promotion is that it has a huge reach compared to the conventional media platforms. In the recent times, the information technology has evolved helping the companies to use it to reach to wider markets than earlier times (McKenzie-Mohr, 2013). Social media has opened up opportunities for the company to reach to newer markets effectively and expand its business. The study will aim at finding out the solutions to the issues that is affecting the organizations in effectively using the social media as its medium for marketing (Tuten, Solomon, 2014). Problem statement Social media is an effective medium for promotional activity if it is used effectively by the organization. The problem is that most firms lack proper planning and thus, fail to use the medium for a positive promotion of their brand or organization and generate business. This study is conducted to find an effective way that can help the organizations to use the social marketing effectively. Research objectives To analyze the role of social marketing in context of business growth of an organization To identify the importance of social marketing for the organization To find solutions to the issues faced while using social marketing for business To collect relevant data for analyzing the benefits of using social media as marketing platform Research questions What is the role of social marketing in the context of business growth of an organization What are the importance of using social marketing for the organization What are steps that can be followed to use social marketing effectively for marketing What are the relevant data that is used to analyze benefits if using social marketing in business Methodology In the course of the study to collect the relevant data, secondary sources will be used as that would provide for relevant information to support the study. To collect the data regarding the market share of an organization various reports will be analyzed to present relevant data for conducting the study (Zikmund et al., 2012).Previous year journals will be analyzed and evaluate to get the necessary information regarding the effective use of social marketing for the growth and success of business. Secondary data will be used as they are collected from authentic journal articles, websites and online books that help in providing a relevant and correct analysis of the issue. In order to conduct the research inductive approach is used as in the due course of the study new theories and models will be formulated to provide for recommendation and derive conclusion for the study. As time is a necessary factor that is to be kept in mind in doing a research it is necessary for to use the interpretivist philosophy that provide for a faster and fact oriented study. It is important for the researcher to use only those relevant and authentic data from online-published journals and reports and present the fact as collected by the author. Reference list Heymann-Reder, D. (2012).Social media marketing. Addison-Wesley Verlag. McKenzie-Mohr, D. (2013).Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. Zikmund, W., Babin, B., Carr, J., Griffin, M. (2012).Business research methods. Cengage Learning.